In my RCG class, we discussed the famous Abercrombie dilemma in a chapter in our book called, Personal Voices: Facing up to Race. I have heard of the reasons why people hate Abercrombie before, it is because the store only hires white people for sale floor jobs. At first I was also offended by this. However, after deep thought I began to see where the company was coming from. From my understanding, the company felt that a great way to attract costumers was to tap into their unconscious minds. In the first unit, our class discussed that there is a social hierarchy and that whites are on top. Many people might not consciously realize that this takes a role in their judgment on people, however I believe and I think Abercrombie does too, that this hierarchy can make us judge a person positively or negatively. I am curious, does the idea that they were just trying to attract customers, and choose their employees like a modeling agency, justify the fact that they did discriminate? What were there reasons for wanting the “American look”? This to me can explain why many advertisements and models are white—they are chosen to represent the product because their skin color can be viewed as “superior.” However, this is a terrible justification. My other thought is if employers didn’t higher mainly white, would that help make the hierarchy less clear, and help the fight to end racism?